Writing
Blog
Notes on what we're building, the problems we're solving, and the future of autonomous growth.
Building the Growth Director: how we designed an AI that thinks like a CMO
The hardest part wasn't the AI. It was figuring out what a growth decision actually looks like when you strip away all the noise.
Read more →Why AI agents will replace your marketing agency (and what to do about it)
Not because agencies are bad at their jobs. Because the economics of autonomous execution are too compelling to ignore.
Read more →Introducing Grovar: an AI that runs your growth, not just assists it
We've spent months talking to business owners who are drowning in tools but starving for results. Grovar is our answer.
Read more →MVP update: what we built, what we learned, what's next
A transparent look at the first version of Grovar — what made it into the build, what we cut, and the feedback shaping v2.
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